Falck is a global provider of fire safety and healthcare services. To match their updated tone of voice and offerings, I edited and wrote new copy for their international, corporate website.
When I was little, I always had little reflectors on my jackets in the shape of an eagle – the Falck falcon. Many Danes will recognise this childhood memory of an organisation that's always been there and will always be there when you need it.
That feeling came through in an updated core story and brand but had yet to fully unfold on their global corporate website targeted at opinion-leaders and decision-makers. In collaboration with Make, I helped realise that change.
Whether you are a state buying ambulance services or a private healthcare subscriber, Falck is more than a product – it's a reliable safety net. And that is the core message that flows through each little piece of copy on falck.com.
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